GreenITStrategy.com

Greenpeace infiltrated Apple’s Cupertino campus this week, projecting messages from Twitter and Facebook users who are dismayed at Apple’s use of coal at the data centre that powers its cloud services.

Moore's Law will continue to be a viable business proposition for many years to come, because when it is no longer possible to scale in two dimensions, chip manufacturers will simply grow in the third dimension, according to Steve Pawlowski, CTO of Intel's Digital Enterprise Group.

Apple is one of several companies given poor marks in a new Greenpeace report released on Tuesday called "How Clean Is Your Cloud," which analysed electricity consumption by data centres.

Moore's Law will continue to be a viable business proposition for many years to come, because when it is no longer possible to scale in two dimensions, chip manufacturers will simply grow in the third dimension, according to Steve Pawlowski, CTO of Intel's Digital Enterprise Group.