The Problems with Green Marketing -- and How to Solve Them
Tuesday, 27 September 2011 00:00
Green IT Staff
Marketing guru and author Laura Ries has a lot to say about why green products are seen as inferior, why green alone is not a strong selling point, and the problem with "natural."
The Greening of IT: How Companies Can Make a Difference for the Environment
John Lamb
Product Description The Greening of IT offers clear, business-focused coverage of both the benefits and roadblocks of moving to green IT. Lamb discusses internal organizational obstacles, as well as regulations, energy